DIE LIVING
GRAPHIC TEE CAMPAIGN
SOFLETE LLC.
CHALLENGE / MISSION
Tasked to produce relevant and unique graphics specific to the culture and lifestyle of the SOFLETE brand. SOFLETE is a human performance mobile app and community offering world-class tactical fitness training. The specialized training programs designed by current and former Special Operations personnel who are accomplished athletic coaches, combined with non-SOF experts in the fitness industry, build customers into stronger, more durable, and well-rounded tactical athletes. With the ethos of “Die Living” SOFLETE has fostered a community for moving longer, lifting heavier, recovering faster and living life to the fullest.
SOLUTION
Brand Illustration and production design July 2018-March 2021. Through a retainer based schedule we produced one capsule per month consisting of 3-unique compositions to be printed on softgoods and merchandise. Each composition was finalized in a vendor tech-pack upon approval for the designated printer. Select Graphics displayed in this case-study.
SCOPE / ASSETS
- Brand Design
- Brand Illustration
- Monthly Tee-Graphic Capsules
- Associated Merchandise Design
- Vendor Tech-Packs
- Repeatable Pattern Design
TEAM
- BRAND DESIGN+ILLUSTRATION / CREPSGRAPHIC
- MARKETING DIRECTION / BRIAN HUESKE
- PHOTO+VIDEO / BRIAN HUESKE + PETER BOHLER
SOFLETE TEAMS
SOFLETE's original 3-flagship fitness teams: Strength Team, Stamina Team, and Basic Team.
Each team offers tailored 12-14 week programs with multiple cycles to acheive specific performance goals. Die Living.
Back when SFLT started their app. I had been using their PDF based workouts and jumped on the stamina team. The programming, specifically the post-mobility work changed the way I looked at training to maintain the knees with numerous surgeries. It was awesome to work building unbridled graphics for a solid community. Eight years later we are still using SFLT programming, there are a lot of training programs out there, but only one SOFLETE.
A huge thank you to Brian, Doug, and Brent.
SALT RX - FISHING TOOL CAMPAIGNBrand Campaign + Launch
BEAR MOUNTAIN / BBMRBrand + ID System Refresh
LLOYDS PLUMBINGBrand + ID System
AUSTIN GENERALSBrand + ID System
UNBOUND TERRAIN PARKSBrand + ID System Refresh
Gerber GearDigital Brand Protocol 2019
MMR - GRAPHIC CAPSULEBrand + Illustration
BIG BEAR VACATIONSBrand + ID System Refresh
Fastball CampaignBrand Campaign + Launch
STEEL STENNIS WORLD TOURMORALE VFA-97 / CVW-9
IDENTITY LIBRARYCollection
ILLUSTRATION LIBRARYCollection
ICON LIBRARYCollection
MORALE LIBRARYCollection
WORK WITH US
CONNECT
SIGN UP FOR OUR NEWSLETTER
CGC
THE CREPSGRAPHIC COMPANY © 2025
AN INDEPENDENT AMERICA FIRST ENTITY - DEDICATED TO CREATIVE PROBLEM SOLVING
ALL RIGHTS RESERVED
