STEEL STENNIS WORLD TOUR
VFA-97 / CVW-9 MORALE
CHALLENGE / MISSION
VFA-97 the Warhawks, were placed in charge of cruise morale for CVW 9, set to embark on USS John C. Stennis CVN-74, affectionately known as the “The Steel Stennis.” Thier CO reached out in need of a shit-hot system of graphics and gear to keep the team morale high when drinking jet-fuel infused fluids on the legendary floating prison.
SOLUTION
Co-developed with input from the squadron, The Steel Stennis World Tour artwork and morale was created to supplement a “Tail Hook” esque ball leading up to cruise. Drawing inspiration from the squadron's favorite mood music, a glam, grunge and hair metal morale system was born.
TEAM
- BRAND DESIGN / CREPSGRAPHIC
- PHOTO / JAMBOY
SCOPE / ASSETS
Illustration / Design / Production Art / Logisitics
- Embroidered Morale Patches
- Diecut Vinyl Sticker Zaps
- Enamel Cruise Plaque
- Challenge Coin
- Tee-Shirts and Tanks
SALT RX - FISHING TOOL CAMPAIGNBrand Campaign + Launch
BEAR MOUNTAIN / BBMRBrand + ID System Refresh
LLOYDS PLUMBINGBrand + ID System
AUSTIN GENERALSBrand + ID System
UNBOUND TERRAIN PARKSBrand + ID System Refresh
SOFLETE - GRAPHIC TEE PROGRAMBrand + Illustration
Gerber GearDigital Brand Protocol 2019
MMR - GRAPHIC CAPSULEBrand + Illustration
BIG BEAR VACATIONSBrand + ID System Refresh
Fastball CampaignBrand Campaign + Launch
IDENTITY LIBRARYCollection
ILLUSTRATION LIBRARYCollection
ICON LIBRARYCollection
MORALE LIBRARYCollection
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