BIG BEAR VACATIONS – Crepsgraphic Company

BIG BEAR VACATIONS

BRAND IDENTITY SYSTEM / REFRESH

CHALLENGE / MISSION

Big Bear Vacations "BBV" has been the leading vacation rental company in the Big Bear area since 1907. Though the landscape, market and environment have changed over the last 25-years, BBV has evolved to stay relevant while holding true to their heritage and service oriented mindset. In order to strengthen brand loyalty, drive new business, reach new strategic target renters, build trust, strengthen brand recognition and differentiation in the local market, BBV requested a refresh of their brand identity with an easy to use system to support it.

SOLUTION / RESULTS

Developed a scalable identity system and associated tools which embody Big Bear Vacations brand tenets of customized service, heritage, fun and a love for the Big Bear natural area. Through visually representing and joining together the three main components of the BBV brand, (Property Owners, Visitor/Renters and the Community) we form the Big Bear landscape with the BBV Main cabin at the center. With the goal of revitaizing the entities brand loyalty amongst the community, a renued look and feel has been applied to the service vehicle fleet, buildings, ephemera and the mascott Berry.

SCOPE / ASSETS

Brand Identity System
Brand Identity Usage Guidelines
Merchandise Design / Application
Building Signage Design / Application
Building Signage Design / Application
Service Vehicle Fleet Design / Application

TEAM

BRAND DESIGN / CREPSGRAPHIC
PHOTOGRAPHY+VIDEO / LEE STOCKWELL

The 3-Mountain silhouettes in the identity represent the main components of the business: Property Owners, Visitors/Renters and the Community of Big Bear Lake. All elements surround and ground the Cabin, which represents the business entity, and speaks to the integral positive role with the Community as a whole.

THE BUILDING

Represented in the center of the identity, the Big Bear Vacations headquarters building is a unique refurbushed and historic log-cabin building which stands out amongst the architecture of Big Bear Boulevard.