FASTBALL CAMPAIGN LAUNCH

GERBER GEAR

CHALLENGE / MISSION

Engage  the Gerber Gear EDC target consumer with the tagline "FLIP THE SWITCH" offering the Fastball™ , an American-made EDC knife that lives in the place where precision and polish meet. The trend forward, yet practical design has an intuitive finger flipper opening, a utilitarian wharncliffe blade, and an aircraft-grade aluminum handle. Equipped w/ patented B.O.S.S. Tech™, the Fastball™ lives up to its name offering quick, smooth deployment - every time.

SOLUTION

Built an overarching campaign look/feel and messaging assets to leverage the Fastball™ and its features.  Along with highlighting innovative tech features, the key messaging for the Fastball™ campaign launch touted premium American craftsmanship within daily reach.

SCOPE / ASSETS

• Campaign Look & Feel
• Gerber Website - Living Digital Content
• Hosted Email Campaign
  
• Custom Amazon A+ Content
• Multiple Platform Social Media Content
• Campaign & Product Based Digital Messaging-
• (Native and OOH Digital Content)
• Campaign & Product Based Print Messaging
  

TEAM

• BRAND DESIGN / CREPSGRAPHIC
• CREATIVE DIRECTION / TODD BISCHOFF
• PHOTO / LANCE KOUDELE
  

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