THE AUSTIN GENERALS
BRAND IDENTITY SYSTEM
CHALLENGE / MISSION
Founded in 2018 The Austin Metro Generals are three-time champions of the Austin Metro Baseball League baed in Texas. The team had been employing MLB owned identity systems to market and differentiate their team from others in the leaugue. With the mission to avoid paying MLB usage fees, build team pride, and grow their fan-base reach, the team needed a mascot and identity system of their own.
SOLUTION / RESULTS
Developed a mascott to command the sandlot and stand out from the other teams in the league. Affectionatley known as "NUKE," the General, is the ground commander of the sandlot. Along with the creation of Nuke, we created a scalable Identity system and color palette to provide the team solutions to communicate in a consistent manner across their messaging platforms and seasonal campaigns.
SCOPE / ASSETS
- Brand Identity System
- Team Uniform
- Vendor Management
- Ephemera / Brand Messaging
TEAM
- BRAND DESIGN / CREPSGRAPHIC
- PHOTOGRAPHY / C12.Photography
THE GENERAL
Affectionatley know as "Nuke", the General is the ground commander of the sandlot.
"GO GENS"
SALT RX - FISHING TOOL CAMPAIGNBrand Campaign + Launch
BEAR MOUNTAIN / BBMRBrand + ID System Refresh
LLOYDS PLUMBINGBrand + ID System
UNBOUND TERRAIN PARKSBrand + ID System Refresh
SOFLETE - GRAPHIC TEE PROGRAMBrand + Illustration
Gerber GearDigital Brand Protocol 2019
MMR - GRAPHIC CAPSULEBrand + Illustration
BIG BEAR VACATIONSBrand + ID System Refresh
Fastball CampaignBrand Campaign + Launch
STEEL STENNIS WORLD TOURMORALE VFA-97 / CVW-9
IDENTITY LIBRARYCollection
ILLUSTRATION LIBRARYCollection
ICON LIBRARYCollection
MORALE LIBRARYCollection
THE CREPSGRAPHIC COMPANY © 2025
AN INDEPENDENT AMERICA FIRST ENTITY - DEDICATED TO CREATIVE PROBLEM SOLVING
ALL RIGHTS RESERVED
