IDENTITY LIBRARY – Crepsgraphic Company

IDENTITY LIBRARY

IDENTITY: THE SYMBOL(S) OF A BRAND

The symbol for your brand is the first touchpoint and communication with your audience. This tool is key in making sure your brand is recognized, remembered and revered in the mind of your audience. Is there a symbol you find yourself thinking about? Maybe it makes you feel confident, trusting, angry, or part of something bigger than yourself? This is the power of a purpose built brand identity partnered with a strong brand strategy.

SPRINGBREAK SNOWBOARDS

Springbreak Snowboards are the antithesis of modern snowboarding. At the height of homogenized twin-tip snowboard design, Corey Smith the enigmatic pro-snowboarder/artist/craftsman behind Springbreak set out to deconstruct modern snowboarding and re-introduce the beauty of the sport through its surf style roots. The focus was to find grace in simply turning a snowboard and exploring the mountain from an entirely different perspective. Springbreak boards are handcrafted-snowboards by Corey Smith and factory produced boards by Capita Super Corp. The Party Palm will cure your tropical depression. Thanks Corey.

Springbreaksnowboards.com

MILLER POOL & SPA

Miller Pool & Spa brings 25+ years of industry experience to SoCal swimming pools. Miller Pool & Spa is a family-owned business dedicated to exceptional pool cleaning, leak detection, repair and remodel services. Miller Pool & Spa take takes pride in being trustworthy, efficient and competitively priced for a wide spectrum of premier pool services.

Millerpoolandspausa.com

TCHEJEYAN ORTHOPAEDICS

Gregory H. Tchejeyan, MD. (Board Certified Orthopaedic Surgeon Diplomate, American Board of Orthopaedic Surgery) Dr. Tchejeyan is Fellowship-trained in Joint Replacement and Sports Medicine. He currently practices in Southern California specializing in Orthopaedic Surgery, Hip and Knee Replacement, Sports Medicine, Computer Assisted Surgery (CAS) / Navigation, and Minimally Invasive Surgery (MIS).

tjnortho.com

"A brand is not a logo. The term “logo” is short for logotype.
This is design speak for a trademark made from a custom-lettered word. What people really mean by using the word “logo” is symbol, monogram, emblem, or other graphic device. What matters is that a “logo” or any other kind of trademark, is not the brand itself. It is the symbol for the brand." - Marty Neumeier

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