BEAR MOUNTAIN / BBMR – Crepsgraphic Company

BEAR MOUNTAIN

BRAND IDENTITY SYSTEM REFRESH + GUIDELINES

CHALLENGE / MISSION

Bear Mountain has been the epicenter of freestyle snowboarding progression since it was transformed into a all-mountain snowboard park in 1995. Holding the title as the first terrain park in North America, Bear also offers the highest lift-served peak in SoCal. After being acquired by Mammoth Mountain Resorts (Now Alterra Mountain Company) in 2015, Bear Mountain was in need of a way to refresh and honor it's heritage, further solidifying it's foundation of park-progression and mountain culture trail-blazing for years to come.

SOLUTION / RESULTS

By refreshing the iconic Claw and building a system of marks to extend its reach, the refined identity signifies a new chapter of aggressive park innovation. With an emphasis on balance, simplicity and preserving the heritage of the original mark, the newly designed Claw is a symbol of the fun, intensity, and creativity that sets Bear Mountain apart from the competition.

SCOPE / ASSETS

Brand Identity System
Brand Identity Usage Guidelines / Protocol
Brand Identity Tool-Kit
Park Staff Uniforms
Park Feature Application
Resort Merchandise
Resort Signage

TEAM

BRAND DESIGN / CREPSGRAPHIC
CREATIVE DIRECTION / LEO BATTERSBY
VICE PRES. MRKTNG / CLAYTON SHOEMAKER
PHOTOGRAPHY+VIDEO / LEE STOCKWELL

THE CLAW

With an emphasis on balance, simplicity and preserving the heritage of the original mark, the Claw is a symbol of the fun, intensity, and creativity which sets Bear Mountain apart from the competition.

BALANCE / SIMPLIFY / REFINE

BEFORE / AFTER

Mirror actual 3-peaks as they appear in order on the mountain
Add Dimension to Base of Claws
Balance Holding Shape

Add Perspective Curl to Claws
Simplify Fur on Claws to Graphic
Balance Word Mark Typography

Simplify Color Story to 3-Colors
Replace Redundant Shading

HAVE FUN AND BE AWESOME BEAR MOUNTAIN

BIGBEARMOUNTAINRESORT.COM

I am grateful to have had the opportunity to grow up with Bear Mountain as my home mountain. Bear Mountain was not only an escape with friends but a place for growth and creativity. With the opportunity to give back to the resort which molded my view on counter-culture, snowboarding and mountain life, along with the team mentioned below, I hope to see the culture grow and be sucessful for years to come spawning the next genereation of park-snowboarding and community in the SoCal mountains.

A huge thank you to Clayton, Lee, Leo, & Nemo Design.

WORK WITH US