SALT RX - FISHING TOOL CAMPAIGN

GERBER GEAR

CHALLENGE / MISSION

 Target and engage  the Gerber Gear fishing consumer with the FISH BEYOND campaign offering a new proprietary anit-corrosion technology paired with revolutionary saltwater fishing tools in a campaign messaging system with the ability to  run paralell to the Gerber Gear 365-brand messaging system. 

SOLUTION

Gerber Saltwater Fishing Gear with SALT RX™. Meeting the needs of the campaign brief, the campaign was built to be scalable across two main types of messaging: Product specific ads and Campaign story ads. The campaign conveys to consumers the benefits of fishing tools optimized to withstand harsh saltwater environments with added corrosion-resistant protection. Each tool is presented with organic illustrations paired with clean product photos and engaging lifestyle photography highlighting why each tool meets the needs of the saltwater fishing enthusiast.

SCOPE / ASSETS

• Hosted Email Campaign
• Custom Amazon A+ Content
• Fluid Design Templates and Grids
• Multiple Platform Social Media Content
• Campaign & Product Based Digital Messaging
• (Native and OOH Digital Content)
• Campaign & Product Based Print Messaging
• Product + Function Hand-Illustration
• Gerberfishing.com / Supplement Website
  
• Gerber Website - Living Digital Content

TEAM

• BRAND DESIGN / CREPSGRAPHIC
• CREATIVE DIRECTION / TODD BISCHOFF
• PHOTO / LANCE KOUDELE
• INT. PRODUCTION DESIGN / S. DUONGMALA

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